Fashion Revolution Day + What You Can Do
Fashion Revolution Day
On April 24, 2013, 1,134 people were killed and over 2,500 were injured when the Rana Plaza complex collapsed in Dhaka, Bangladesh. It was a horrific day that would soon change the face of a fast fashion.
That’s when Fashion Revolution was born.
Fashion Revolution is an organization that seeks to educate global consumers about the cost of fast fashion. Their emphasis is on the true cost of human lives in the fast fashion industry. They are using fashion as a medium for positive change in this world, and it’s amazing!
The theory of change is that clothing companies will see this outpouring of consumer demand for transparency and release all sorts of information about where their clothes are being made (Bangladeshi sweatshop vs. Los Angeles resort/factory), who’s making them (malnourished child vs. well-fed adult) and maybe even how much those people are getting paid ($2 per day vs. $15 per hour).
We are coming up on the 4th annual Fashion Revolution Day where we pay tribute to the workers of the horrendous Bangladesh fast fashion accident from 2013 as well as raise awareness to all other fast fashion tragedies. It’s an opportunity for the world to reflect on the welfare of the workers who make the clothes we all wear, and the lack of sustainability and care in the industry.
- via FashionRevolution.org
How You Can Make a Difference
In previous years, tens of thousands of people in over 70 countries took part in Fashion Revolution Day. The organization asked participants to wear their clothes inside out, take a picture of the tag in their clothes and ask brands #whomademyclothes to show that we demand better for the people who make our clothes.
This year, they are going even bigger! Join with the world for an entire week of Fashion Revolution awareness. Instead of asking brands who made our clothes, we need to ask brands to SHOW US who makes our clothes. We need to thank the makers and demand clothes that we will be proud to wear.
Another way is to be curious and find out who really made your clothes and how they are made.
Lastly, vote with your dollars. When you do purchase fashion items, make sure to shop kind + ethical.
We hope that you join in on this movement and help change the industry standards and inspire brands to make their supply chain ethical and more sustainable.