Screw What Everyone Else Is Doing In Their Business
I'm only gonna say this once . . . (or maybe a few times, but it's important!)
Screw what everyone else is doing!
It's great to get a little inspiration or some ideas from competition + similar brands but in the end, your brand needs to stand alone + be authentic. Don’t worry about what everyone else in your field is doing. Screw the ‘trends’ are going around.
If you create based on what your peers are doing, or what the industry is doing, there’s a good chance you’ll be irrelevant in 5 minutes.
Creating a next-level brand, putting authentic work out into the world all starts with you. Your values, your dreams, your vision. Without that, your business can never reach its full potential.
So here's what you need to do:
Nail down your values, your mission, and why you’re doing this. Keep them front and center.
And just do your own thing. Let your brand be an extension of you and your purpose in this beautiful life.