So you're probably wondering, what the heck does 'kind' mean? I feel that the word 'kind' encompasses so many different things and while The Kind Brands grows + experiences more of life, these words and their meanings grow + evolve with us. I will continue to update + refresh our manifesto alongside our kind journey.
a kind journey is . . .
simple and doesn’t require perfection . . . requires clarity on your desires, consistent action, and a whole lot of grace for yourself along the journey . . . looking in the mirror and loving the person you see . . . waking up every morning excited to be your authentic self . . . harnessing a growth + abundance mindset . . . making a sustainable + positive impact on the world . . . finding YOUR version of success, happiness, and fulfillment . . . expressing the totality of your being . . . being the change you wish to see in the world . . . laughing a lot . . . aligning your desires + values with your intentions + actions . . . living in the here + now . . . creating empowering boundaries . . . feeling all your feelings + processing them + letting them go . . . creating a non-stressful relationship with money . . . connecting our material world with the spiritual and natural world . . . eating nourishing foods . . . engaging in high-vibe relationships . . . spending time on what you truly want . . . understanding that every decision you make, words you speak, moves you make, thoughts you think not only have an affect on your reality but also the impact the world for better or worse . . . dreaming big, like really big . . . honoring the struggle . . . avoiding toxic foods + harmful chemicals . . . taking healthy risks that make your soul sing . . . allowing yourself to say no . . . having a thriving wellness routine . . . creating a sacred + beautiful home . . . doing what lights your soul on fire . . . relishing in your spirituality . . . celebrating your wins and your lessons . . . moving your body in a way that feels good to you . . . living thoughtfully, consciously, intentionally, simply, naturally, mindfully, slowly, holistically, eco-friendly, and beautifully in only the ways you desire . . . not making assumptions + refraining from judgement . . . understanding that we are all a work in progress but also works of art . . . taking control of your life . . . crafting + designing the life you want . . . and making all the magic happen.
a kind business is . . .
dreaming big, like really big . . . diving deep into your why. . . forgetting about the haters . . . keeping it simple (doesn’t require perfection) . . . clarity of objectives + desires, consistent action . . . allowing a whole lot of grace for yourself along the journey . . . believing that ‘done’ is better than ‘perfect’ . . . harnessing a growth + abundance mindset . . . taking healthy risks that make your soul sing . . . finding YOUR version of success, happiness, and fulfillment . . . ignoring what the experts tell you and doing it the way that feels best to you . . . working smarter and not harder . . . aligning your desires + values with your intentions + actions . . . honoring the struggle . . . celebrating your wins and your lessons . . . taking control of your business . . . crafting + designing the business + lifestyle you want . . . and making all the magic happen.
Conscious + kind businesses have a higher purpose beyond making profit, serve all major and minor stakeholders, have conscious leaders, and create an invaluable culture of consciousness.
Not only is conscious capitalism an important piece of the concept, but also living a balanced life with your business. The better care you take of yourself, the better care you can take of your business.